The future of the ICE Car Manufacturer – Valley of Death or Market Domination? — New AutoMotive
A chart on twitter has divided opinion on how the EV adoption will occur and what it will mean for incumbent manufacturers and new entrants into the automotive market. It is provocatively labelled the ‘Valley of Death’ for traditional internal combustion engine (ICE) manufacturers who cling too long to their preferred technology, even as EVs start to dominate new sales in key markets such as China, Europe – and now the US.
